You’re ready to post on LinkedIn but no one’s seeing your content. You’ve written something you know is good, but it’s getting lost in the newsfeed. Smart LinkedIn users know posting is only half the battle. The magic happens in those fifteen or so minutes before you hit publish. The strategy is commenting.
You’re not here to mess around. You’re not here to spend all day on LinkedIn. And you shouldn’t have to. Take these actions to increase your reach and multiply your engagement without spending hours online, by sending targeted comments right before you publish your winning LinkedIn post.
Here’s your blueprint for the 15 minutes before each post goes live.
5 steps to give your LinkedIn posts a head start
Find accounts that matter
Pick between twenty and thirty accounts that share your target audience. Look for profiles around 4-10 times bigger than yours. Save their activity URLs in a bookmark folder for quick access. These are your strategic targets.
Make sure they’re active and posting regularly. Check their content aligns with your beliefs and values. Skip the massive influencer accounts and focus on ones within reach right now. Build a list you’re excited to engage with daily.
Prepare your power window
Set an alarm for 15 minutes before you post. Open your bookmark folder with all those activity URLs (click to open all in new tabs). Click through each one systematically. Look for posts the account has shared that resonate with your message, ideally the most recent one.
During your power window, comment once on every account. Keep your engagement window tight and focused. No scrolling your feed, no wasting time. Stay laser-focused on accounts that serve the same audience as you. Make every minute of your pre-post ritual count. Every week, become more efficient.
Add real value fast
Write your comment and make it good. Skip the “love this” or “great insight” comments. No one cares about those. Instead, write responses that make people think. Share a quick story about solving the same problem. Give actionable tips. Keep your shared audience in mind. Check for typos. Turn every comment into content worth reading.
Make your comments match your brand voice. Keep them relevant to your expertise. Stand out by adding insights no one else shares. Leave comments others will thank you for. Above all, don’t write comments an AI could have written. Be your most human you.
Watch the momentum build
Your strategic commenting sends a signal to LinkedIn. It shows you’re active and adding value to conversations. The platform notices when you engage right before posting. Your own content goes further as a result. People whose posts you commented on check your profile. They see your fresh content and engage back.
More impressions, more likes, more comments in return, more followers and enquiries. The snowball starts to roll and your network grows through genuine connection, not random likes or AI-generated noise.
Track what works
Note which of your pre-post actions get results. Which accounts give you the most engagement back? What type of comments spark the best discussions? Keep records of your wins to repeat them. Refresh your commenting list every month as your Linkedin profile grows.
The metrics to measure are new followers per day and number of comments per post. If both are growing at a faster rate, you’re going in the right direction. When growth starts to slow, mix it up. Keep looking ahead with your approach.
Win at LinkedIn with smart pre-post tactics: 15 minutes is all it takes
Your LinkedIn success starts before you post. Find the right accounts to engage with. Plan your power window. Add real value fast. Watch the momentum build, then track your results and double down on what works.
Start your next post with 15 minutes of strategic commenting. Make every action count. Watch your reach multiply when you master the pre-post game.
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