Your LinkedIn feed is full of coaches saying the same thing. Same words, same profile, and zero personality. If you covered up the coach’s name, you wouldn’t know who had sent the post. But the coaches who get past this attract attention, build real influence, and win clients almost effortlessly. Their secret is not a secret. They just stopped copying and started being themselves.
When I started taking LinkedIn seriously in 2023, I focused on what makes me different. At first it felt strange, then my profile quadrupled in followers. Once I stopped worrying about what others thought and started sharing my actual perspective, it all made sense. Your success on LinkedIn comes from the same place.
The real problem with most coaches on LinkedIn
Most coaches play it safe. They post generic advice about mindset and morning routines. They use the same headshots, headlines, and templated posts. According to LinkedIn statistics, only 1% of LinkedIn’s monthly users share content weekly, but these users generate 9 billion impressions. The platform rewards those who show up, but showing up with bland content won’t cut it.
Success doesn’t come from being liked by everyone. It comes from being unforgettable to a few. Your ideal clients want someone who stands for something definite. Here’s what to do.
Lead with your controversial beliefs
Your strongest opinions make your strongest fans. Take a stand on something in your industry that others won’t say. Share the unpopular truth that your experience has taught you. Make your audience stop and think with a perspective that pushes against what everyone else says. People remember coaches with opinions.
When you share a belief that your audience secretly agrees with but hasn’t seen articulated, they’ll stop scrolling. They’ll save your post. They’ll come back for more. You’ll lose some people, but gain real followers who share your view of the world. Pick battles that matter to your brand and expertise, then own them completely.
Show the human behind the coach
Perfectly polished profiles push people away. Your mistakes, struggles, and quirks make you relatable and memorable. Share what makes you weird. The hobbies that seem unrelated. The approaches that feel unconventional. According to LinkedIn’s data, posts with images receive twice the engagement rate, and video posts are 20 times more likely to be shared. Use these formats to show the real you.
Film a quick take on an industry trend. Share photos from your workspace or events. Let your audience see the authentic person behind the advice. Your personality is your superpower on a platform where most people hide behind professional facades.
Build your coaching framework that no one else has
Generic coaches talk about “mindset shifts” and “finding your purpose.” Successful coaches develop frameworks that capture their unique approach. Name your signature system. Show how it differs from the standard advice. Make it specific to your expertise and experience. Take your coaching methods and break them into distinctive steps. Give them memorable names that clients can reference and remember. Document the results these methods created for past clients.
When you share these frameworks on LinkedIn, you position yourself as the originator rather than a follower. This builds your authority on LinkedIn in ways that generic advice never will.
Turn client stories into compelling content
Your clients’ transformations are your most persuasive content. Stop posting motivational quotes and start sharing real results. Break down how a specific client overcame their challenge with your help. Share the before and after with permission, focusing on the transformation you facilitated. Tell the full story, including the setbacks and breakthroughs. Be honest about what worked and what didn’t.
These narratives build trust with potential clients by showing your methods in action. They prove you’re focused on creating content worth saving and sharing. Posts about client wins get attention because they demonstrate your expertise rather than just claiming it.
Lead with what makes you different
Your LinkedIn presence grows when you own what makes you unique. Lead with your controversial beliefs that others won’t say. Show the human behind your coaching business. Build frameworks that capture your distinct approach. Share client stories that prove your methods work. Stop hiding your most unusual qualities and start featuring them.
The coaches winning on LinkedIn know their weird traits are what make them memorable. They understand that opinions create audiences, personality creates connection, and frameworks create authority. Your ideal clients are looking for someone who stands out from the crowd of generic advice. Make that someone you.
Turn your coaching call transcripts into thought-leadership content and brand-building insights.
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