Ben Neuberg is the CEO of Thrivewell Infusion, LLC.
When I launched my healthcare company, I didn’t just want to build a business—I wanted to help my mom receive infusion treatments in a more comfortable setting.
That personal experience has taught me that running a successful healthcare business involves building a resilient organization that can navigate the fast-paced, complex nature of the industry while achieving the balance between remaining true to your core mission and being adaptable.
In healthcare, a strong mission isn’t just a marketing tool—it’s a strategic guide that helps you navigate through uncertainty. Identify your reason for wanting to launch your healthcare business, and then build a plan that’s rooted in that mission.
At my company, our mission is to treat every patient like they are our own family. This mission anchors every decision we make, from our growth model to our operational strategy.
How To Keep Your Mission Top Of Mind For Your Team
In my experience, patients can pick up on a company’s internal dynamics. When patients see that you’re putting your mission into action, not just for them but also for your employees, they’ll be more likely to feel confident and comfortable seeking care from your company.
However, working in healthcare is usually fast-paced and demanding, which can make it easy for your team to lose sight of your company’s plan and the mission it’s grounded in.
An effective way that I keep my company’s plan top of mind is by practicing our mission internally. Similar to how we practice our external mission, the leadership team and I treat every employee like they’re a family member. I’m always there for my team members. When our employees feel cared for, they’re able to provide even better care to our patients and are more equipped to accomplish the goals in the company plan.
If you run a healthcare company, sit down and analyze your mission, and then brainstorm ways to practice that mission daily with your team members. For instance, if your company’s mission is to provide high-quality care, consider how that can translate into daily operations. You could nurture a culture of continuous learning among your staff and streamline processes so that everyone has more time to focus on innovation and meaningful interactions with patients. You might choose to implement weekly meetings to reinforce core values, or launch a mentorship program where junior-level employees are paired with senior-level staff members who embody your organization’s mission in their work.
How To Remain Flexible
Maintaining a mission-driven focus, in my experience, requires more than unwavering commitment—it also demands strategic adaptability. In the rapidly changing healthcare industry, businesses that fail to adapt risk becoming obsolete. On the flip side, however, excessive flexibility can lead to a lack of direction.
One way I achieve the delicate balance between adapting and staying the course is by remaining deeply informed about what’s happening in the healthcare industry, as well as related industries. Not every trend or industry shift requires a major change. In my view, the key is distinguishing between fleeting short-term fluctuations and meaningful long-term transformations.
Another step I’ve taken to help my team remain flexible is implementing a culture where change is embraced, not feared. At my company, we’re open to approaching problems differently. I encourage my team members to voice their thoughts and ideas and implement the ones with the most promise.
As companies grow, it arguably becomes more challenging to be adaptable. To sustain organizational adaptability, I recommend setting systems and processes in place that enable your organization to grow and remain profitable, and being ready to refine them when needed.
The Heart Of Sustainable Growth
Ultimately, success in the healthcare industry requires staying true to your company’s mission and balancing focus and flexibility. I always keep in mind why I started my company in the first place—to provide my mom a more comfortable environment to receive infusion treatments. Whenever I evaluate whether I need to readjust my company’s direction, I return to that mission.
Being mission-driven doesn’t mean being resistant to change—it means ensuring that every adaptation aligns with your core purpose. By internally reinforcing your mission, strategically evaluating potential shifts and cultivating a culture of adaptability, you can build a healthcare company that not only survives industry shifts but leads the way in improving patient care.
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