Jide Adekola, MNIA, is Founder/MP of Homework Group, with 19+ years in real estate, driving ₦3.2B+ revenue, leading 50+ employees in Africa.
In today’s competitive real estate market, professionalism and uniqueness are essential to standing out. Architects with experience leading project teams are in a perfect position to navigate a complex landscape and succeed.
As the founder and managing partner of a real estate corporate group with subsidiaries spanning property development, architecture, procurement, investment, facility management and construction, I have witnessed firsthand the value an architect can bring in leading a property development company.
The duty of care and professionalism makes them stand out and establish a higher level of trust as a leader of teams with activity. It is often easy to forget the rudiments of business while choosing flair for creating creativity over cost.
However, an architect with savvy business acumen can navigate the leadership of other aspects of the real estate industry while creating a balance between business and creativity. The risk, tenacity, grit and courage needed to lead a property development company is not the norm for an architect in practice.
However, learning the real estate business and experiencing that process as an architect is essential. Below are my tips for navigating the industry and succeeding as an architect leading a real estate company.
1. Embrace a holistic approach.
My company believes in delivering holistic solutions across the entire project lifecycle. For architects, this means understanding and integrating every aspect of real estate development—from design and construction to facility management. By offering comprehensive services, you can position yourself as a one-stop solution for clients, adding significant value and differentiating yourself from competitors.
2. Foster collaboration and innovation.
Architects should seek to build strong partnerships with other industry professionals, including developers, contractors and facility managers. This collaboration not only enhances the quality of projects but also fosters innovation. As an architect, it is essential to network as much as possible by actively participating in seminars, workshops and exhibitions with a deliberation to speak and sell yourself as a thought leader.
3. Invest in technology.
Staying ahead of the curve requires a commitment to technology. Utilize advanced architectural software, building information modeling (BIM) and virtual reality tools to enhance your design process and client presentations. Identify critical trends like 3D printing, automated construction methods and project management software that aid monitoring and execution–keeping up-to-date with the industry through associations, professional bodies and events.
4. Prioritize sustainability.
Sustainability is no longer optional; it’s a necessity. Clients are increasingly looking for eco-friendly and energy-efficient designs. Regarding the built environment, architects should prioritize green building practices and sustainable materials. This meets the growing demand and positions you as a forward-thinking leader in the industry.
5. Enhance client relationships.
Building strong, lasting relationships with clients is crucial. Understand their needs, communicate effectively and deliver on promises. For example, expressing our commitment to creating value for clients across every facet of the project lifecycle has been instrumental in our success. Architects can build a loyal client base by prioritizing client satisfaction, maintaining transparency and benefiting from repeat business and referrals.
6. Leverage marketing and branding.
Effective marketing and branding can set you apart from the competition. Highlight your unique value proposition, showcase your portfolio through a professional website and engage with your audience on social media. Personal branding is fast becoming a drive for business growth and expansion. Using social media channels adequately to amplify your brand and, by extension, your business is essential. Proper documentation of your professional journey in a prudent but deliberate manner shows you off to the world through the palm of your hands. Sharing project updates, educating your followers and showing thought leadership as a professional can take your brand to the next level.
7. Engage in continuous learning and development.
The architectural field is constantly evolving, and constant learning is essential. Stay updated with industry trends, attend workshops and seek professional development opportunities. At my company, we encourage our team to pursue ongoing education and certifications to maintain a competitive edge.
Architects should adopt a similar mindset to stay relevant and excel in their careers. Joining professional bodies and staying relevant will help you stand out as a professional.
In conclusion, outranking local competition requires a multifaceted approach. By embracing a holistic strategy, fostering collaboration, investing in technology, prioritizing sustainability, enhancing client relationships, leveraging marketing and committing to continuous learning, architects can position themselves as leaders in the industry. Our dedication to these principles has been vital to our success, and they can help you achieve similar results.
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