Your dream customer has fears, dreams and strong beliefs. They have gaps in their knowledge they need you to fill. Getting inside their head means knowing what to write about to make them stop scrolling and hit follow. LinkedIn posts work harder when you understand buyer psychology.
Getting DMs from potential clients starts with showing them you understand their world. Your LinkedIn posts need structure, psychology and specific triggers that make someone want to learn more.
Here’s exactly what goes into a post that makes your ideal customer message you, with examples from one that fits the structure.
Build LinkedIn posts that attract your dream clients
Put their fears front and centre
Every dream customer has specific fears. They lie awake at night worrying about what might happen. Starting your post by naming their biggest fear makes them feel seen. Open your LinkedIn post with a line that hits them right in the feels.
When you acknowledge what scares them most, they recognize you as someone who shares their reality. They suspect you hold the answer to their fears going away. Don’t let them down. Write your post’s opening hook to be sharp and short.
Example: “I swapped my 9-5 for a 24/7.”
Mirror their wildest dreams
It’s not just about fears. Your ideal client has specific dreams and success is clear in their mind. They want to build something meaningful. They want impact, recognition and freedom. Pull these dreams into your LinkedIn post to show you share their vision. Your hook grabs their attention with a real fear they have. The next line explains the dream.
Share moments where you made progress toward the exact same goals. Point to unwavering evidence that their dreams are possible. Make success feel closer than they thought. People message mentors who believe in their aspirations.
Example: “But now my business runs without me.”
Fill their knowledge gaps
Your dream client wants specific things explained. They need steps, frameworks, and methods that work. The main part of your LinkedIn post should teach exactly what they’re missing. Break down your expertise into clear sections they can follow.
Number your points. Space them out. Make saving your post irresistible. The LinkedIn algorithm promotes content that users save for later. More saves means more visibility. More conversations about your content. Consistently teach what they need to learn.
Example: “Here are the five steps I took to make it happen. [Break down the exact steps]”
Champion their core beliefs
Your potential clients strongly believe certain things about their industry. Maybe they believe everyone deserves a coach. Maybe they believe in finding purpose through work. Or that pineapple goes great on pizza. Use your posts to validate these beliefs and signal you’re on their wavelength.
Pick one core belief they hold and make the penultimate line of your LinkedIn post one that backs it up. A short, sharp statement that they cannot disagree with. Show you live by the same values. Your next client messages people who think like they do, who share their convictions about what matters most.
Example: “You’re not here to stare at your screen. You’re here to experience life.”
End with engagement
Finish each post with a question that invites real answers. Ask about their experience with the topic. Create space for them to share their story. The comments section becomes a preview of working with you. Keep it high energy.
Your LinkedIn comments matter as much as your post. Add extra resources that build on your message and have meaningful conversations with people who engage. Show potential clients the value of connecting with you. Make your comments section a place where real relationships start. Those relationships often continue in DMs.
Example: “What’s one change you’ve made to create more freedom?”
Create posts that connect and convert
Your dream clients want connection before conversion. Follow this formula to create LinkedIn posts that make them feel truly seen. Choose one fear to focus on, and create a hook that shows you get it. Take them to their dream reality. Fill their knowledge gaps, champion their beliefs, and make it easy for them to engage. When you nail the structure and psychology of a solid LinkedIn post, the right people notice. Make your content the guide they’ve been looking for.
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