Your LinkedIn connections contain your next best customers. But you’re posting generic content, watching others in your niche book calls while your calendar stays empty. Coaches stuck in this cycle blame the algorithm or write LinkedIn off completely. But you need clients and you need a system. And there’s another way forward.
My method focuses on meaningful connections rather than random outreach or content blasts. Over three concentrated days, you can set up a LinkedIn campaign that keeps working long after you’ve moved onto doing your real work. This approach could change everything.
Get a full coaching calendar: intentional LinkedIn actions to take today
Day 1 – morning: Define and identify your dream clients
Start by getting crystal clear on your ideal client. Write down their job title, industry, challenges, and aspirations. Your messaging resonates when it’s aimed at a specific person with specific problems. But to focus your limited time where it brings best results, you have to take the shortest route to your dream customer.
Connect your address book and email program. Find everyone you know and put them on your LinkedIn. The people you have already met will start talking about you to their friends.
Start with the manual work. Open your LinkedIn connections and sort through them methodically. Note which of your current clients, past clients, potential prospects, and referral partners are active on LinkedIn. You will reach your dream customers as your profile grows. So figure out who is missing and add them as connections.
Day 1 – afternoon: Schedule your content
Forget generic advice. Make content that will resonate with your dream customer and make them want to learn more. Share specific client transformations with permission, break down your methods, and tell stories about challenges you’ve overcome. Include relevant visuals that back up your message.
Now is not the time to be shy about the difference your work makes for people. When you highlight genuine client wins in your posts, people start picturing themselves getting the same results from working with you.
Don’t overthink your LinkedIn content. Schedule posts over the coming weeks. Draft some LinkedIn posts, paying close attention to each update’s hook. Three quality LinkedIn posts per week will maintain your presence while you focus on delivering coaching services.
Every time you post, respond to the comments. Note which posts generate the most engagement, dissect them and figure out why, and do more of what works when you schedule in the future.
Day 2: Optimize your profile for coaching inquiries
Your messages and content are good to go, so get your profile ready. Add a compelling headline that speaks directly to your ideal client’s challenges. This is prime real estate. Don’t waste it. Someone decides whether to learn more or scroll past based on these 220 characters. Your LinkedIn profile becomes your 24/7 sales representative with the right text in the right places.
Use your LinkedIn summary to tell your coaching journey and showcase client results. Make it incredibly easy for potential clients to take the next step. LinkedIn’s call-to-action button lets people book a discovery call or download a valuable resource directly from your profile. Make it something you know they want.
Success on LinkedIn requires understanding the balance between showing up consistently and making your profile work harder when you’re not there.
Day 3 – morning: Set up your messaging strategy
Next, get your DMs written and ready. Make personalized messages for each category in your hitlist. For past clients, the message should check in on their progress and offer additional support.
For potential prospects, each should mention something specific from their profile and ask a genuine question about their world. For other connections, just aim to get back in touch in a natural way. Your messages should mirror their challenges and paint a picture of what coaching with you looks like. Build an emotional bridge from their pain to your solution.
Use a DM tool like Kondo to create message snippets and put people in categories. When creating the messaging, keep your tone conversational and authentic, focusing on building relationships rather than selling.
Day 3 – afternoon: Execute your outreach and schedule system
Now you know who you’re talking to and what you’re going to say to them, and your profile is set up for success, start the outreach. Send at least 20 personalized messages to connections from each of your hitlists. Aim for quality over quantity.
Include a specific question in each message that extends the conversation beyond niceties. Be real. Set calendar reminders to check messages. Keep this going. Check in weekly to refine your approach based on which messages receive responses. This process is manual but worth it.
When you ask questions that make people reflect on their struggles, they naturally start to see you as the guide who can help them find answers. Plus, the LinkedIn algorithm rewards users who engage consistently with their connections by showing their content to more people.
Turn your LinkedIn presence into a client attraction system
Send dream customers to your services with an optimised profile, clear call to action, and content that speaks to their needs. Reach them via the people you already know.
By focusing on existing connections first, you deepen relationships already built on some level of trust. Your outreach feels personal because it is. Go through your existing connections and make a hitlist. Define your ideal customer profile. Send outreach messages, keep it real, aim to get to know people. Write like a human. Schedule some content. Define your offer.
The magic happens when your messages show you understand their world so well that booking a call with you feels like the natural next step. Your LinkedIn presence becomes a magnet for coaching inquiries when you maintain this system consistently.
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