Focus on your LinkedIn profile. Focus on content. That’s what all the LinkedIn gurus and courses will tell you. But commenting brings advantages that posting alone never will.
According to LinkedIn statistics, comments on LinkedIn are experiencing strong growth, with comment activity up 37% year-over-year as more professionals engage in high-value conversations. Some users report that comments can receive 30–75 times more views (impressions) than likes. When you comment on posts, you tap into massive visibility without creating original content.
One thing common among LinkedIn influencers really in the know is that they comment magnitudes more than they post. While others focus only on content creation, smart founders build their influence one thoughtful comment at a time.
The untapped power of LinkedIn comments
Your dream clients already hang out on other people’s posts. Meet them there with value.
Build visibility through strategic commenting
Your comments may put you in front of more people than your posts ever will. Find 20 accounts that share your target audience and save their profiles in a bookmark folder. These should be accounts that are 2-10 times bigger than yours, actively posting content your dream clients engage with. Spend 15 minutes each morning leaving thoughtful comments on their recent updates. Make this a non-negotiable part of your daily routine.
Don’t write a generic comment an AI bot could have written. Instead, share a story that backs up their point. Add extra tips their audience will love. Make your comment feel like a valuable addition to their post.
Test your messaging without pressure
Comments let you test ideas before committing to full posts. Share your strong beliefs in the replies section and watch how people respond. Which messages resonate? Which don’t? This real-time feedback helps you refine your voice without the pressure of writing perfect posts. Consider comments your testing ground for future content.
Write your comment like a mini-post. Use the original post as inspiration and comment using best practice guidance for LinkedIn posts: make the opening line strong, be clear and concise, make just one point. If a comment attracts significant attention, rework it into a full post later. Track what works and double down on winning messages.
Create reciprocity that pays dividends
People whose posts you thoughtfully comment on will notice you. They’ll check your profile, read your content, and often return the favor. This creates a flywheel of engagement that grows your visibility exponentially. LinkedIn engagement is built on relationships, and commenting starts those relationships from a place of genuine value. Give first, receive later.
When someone gets consistent notifications that you’ve engaged with their content, they remember your name. When they’re ready to engage with someone else’s post, guess whose content they look for? This relationship-building strategy works because you’ve established yourself as someone who adds value.
Take it one step further by DMing them to say you’ll look out for their posts. They’ll likely do the same. The LinkedIn algorithm pushes posts that amass comments fast. Assemble your tribe.
Apply a real commenting strategy
Fifteen minutes before you publish your own post, comment on 10 relevant posts from your target list. This signals to LinkedIn that you’re active and engaged. The algorithm notices this pattern and rewards you by showing your content to more people. Stay online for 15 minutes after posting to respond to early comments, creating momentum that attracts even more engagement. Block this time in your calendar.
LinkedIn experts say you shouldn’t schedule your posts, but you don’t have time for that. Schedule your posts to make sure they go out, but aim to be online around that time each day. Post at the same time every day you post. Build relationships and authority in your niche. LinkedIn users spend an average of 7 minutes and 42 seconds per session according to recent metrics. Make sure you’re visible during that time by showing up in comments sections where your ideal clients hang out.
Maintain your authentic voice
Deepen your brand identity through your comments. They should sound unmistakably like you. Share your unique perspective, tell personal stories, and maintain your brand voice in every interaction. Comments that stand out get remembered, while generic responses get scrolled right past. Keep your comments aligned with your content pillars to strengthen your overall messaging.
The same personality that shines in your posts should shine in your comments. This consistent voice builds recognition and trust, turning casual observers into followers and followers into clients. Your growth comes from being unmistakably you in every interaction. People connect with people. Leaders stand out everywhere they show up.
Leverage commenting to maximize your LinkedIn impact
Stop focusing exclusively on your own content. Comments put you in front of more people, let you test messaging without pressure, and create reciprocity that powers your growth. They prove you’re focused on serving, not just selling. Apply a real commenting strategy and maintain your unmistakable voice. Engage consistently with intention and authenticity. Turn your LinkedIn presence from invisible to influential.
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