Gilda D’Incerti is the founder and CEO of technology solutions and compliance consulting services company PQE Group.
What defines a generation?
It is true that generations are groups of people born around the same time, often over about 20 years, who “experienced a common formative environment and tend to react to the world in patterned fashion,” according to an article published in the National Library of Medicine. Common global events and the resilience built during challenging times can forge deep connections and comparable characteristics among the masses.
Generation Alpha is the youngest generation on the planet, having been born (or soon to be) between 2010 and 2025. As with any generation, various things set Gen Alpha apart. However, being the first generation to grow up entirely in communities where the internet has always been a part of daily life, they have only known society with smartphones, social media or constant and instant connectivity. It is also expected to become the largest generation in history, with some predicting the generation could reach 2 billion people.
Understanding Gen Alpha is crucial for business leaders because this generation, born into a world of rapid technological and societal change, represents the future of the workforce and consumer base. By familiarizing themselves with their unique perspectives and values, leaders can better prepare their organizations to adapt to and thrive in an evolving global landscape.
Connection And Resilience
Life being so vastly intertwined with the digital world and technological advancements is likely to produce Gen Alpha’s traits and behaviors. Although they may be fortunate in terms of digital empowerment and having more access to data and information than any previous generation, I believe a reliance on tech and focusing more on connecting digitally than in person could cause divides among communities. We all must be cautious to ensure the very tools developed to connect us do not result in isolation and a decline in in-person communication with those closest to us.
Every generation has its downfalls and hardships. Luckily, history has shown us that under immense pressure can come breathtaking diamonds. For example, the Greatest Generation and Silent Generation both experienced World War II and other difficult times, which contributed to them developing similar characteristics, such as a strong work ethic and being mindful of money and spending.
Gen Alpha has also been born into a tumultuary world of war and uncertainty and was significantly affected by the Covid-19 pandemic. One 2020 survey found that 78% of respondents agreed the pandemic will cause youth to embody improved resilience. If Gen Alpha is anything like the Greatest Generation and the Silent Generation, this prediction could prove to be accurate.
Strength And Adaptability
One of the best aspects of humanity is our ability to adapt—a methodology for survival that Gen Alpha may be learning earlier than many. As I see it, the young people of Gen Alpha have only known dramatic change, which could help position them for success even when faced with unprecedented or tough obstacles. From my observations, Gen Alpha is a generation of strong fighters who are more prepared for catastrophe than we often give them credit for. From my view, turning struggles into strengths is a talent that, if more humans possessed, we would have an influx of leaders and innovators.
I also believe members of Gen Alpha are positioned to lead breakthroughs in how society addresses complex problems. The generation is said to have a strong emphasis on inclusivity and environmental awareness, striving for a more connected, equitable and sustainable world. Projected to be the most diverse generation yet, Gen Alpha is also described as more open-minded and cares about social issues. Holding these ideologies dear and remaining supportive of people from all walks of life can grow this generation into a positive and impactful one.
A New World
If I said “skibidi” to you, would you understand its meaning? Most people outside of Gen Alpha’s inner circles and vernacular likely won’t. “Skibidi” gained popularity from the viral “Skibidi Toilet” meme series on TikTok and YouTube, and though it lacks a specific meaning, it has become incorporated into the language of many Gen Alpha members.
Both the real and digital worlds are constantly evolving, and Gen Alpha (and the generations after them) will continue to bring in their own slang and cultural references, which often leave older generations feeling out of the loop. This can further the divide between generations and instill a “young vs old” mentality that isn’t beneficial for anyone. To bridge this cultural gap, I think older generations can do a better job of paying attention as language develops and transforms. Instead of looking down on it, relish in the playfulness and creativity of it all.
What This Means For Leaders
There is no singular element that defines a generation. Instead, generations are cultivated by a combination of experiences, good and bad, that connect, change and evolve people. I have faith that the unique experiences and hardships undergone by Gen Alpha will aid them far into the future, which will especially come in handy when it comes to career time, as the majority are expected to work in jobs that don’t even exist yet.
To nurture and empower Gen Alpha to grow into the newest generation of change-makers, business leaders should focus on fostering environments that promote resilience and adaptability. This includes creating opportunities for early education in technology and problem-solving, emphasizing mental health and well-being, and encouraging a culture of creativity and collaboration. Leaders can begin by integrating generative AI tools thoughtfully, addressing potential biases and ensuring ethical use to enhance their potential. Additionally, developing tailored mentorship programs and embracing flexible, inclusive workplace structures will prepare organizations to harness the strengths of this emerging generation.
I hope that current leaders, myself included, who yearn for progress have the “rizz”—or charisma—to help nurture and empower Gen Alpha to grow into the newest generation of change-makers. Although, some of us may need a bit more time learning the modern cultural slang first.
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