Most people think getting your business recommended by ChatGPT happens by luck. They watch competitors grab prime AI recommendation spots while they struggle to get noticed. But right now, there’s a small window of opportunity to claim your territory before everyone else figures it out. The pioneers will win big. The rest will play catch-up for years.
At an increasing rate, new customers have referenced ChatGPT when stating how they heard about my company. This is not a coincidence. I dug into the reasons that Coachvox was ranking in LLMs and here’s the process you can follow for similar success.
Understanding ChatGPT’s recommendation engine
ChatGPT doesn’t rank content like Google. There’s no SEO shortcut to buy your way in. No easy way to game the system. Instead, ChatGPT values authority, credibility, and relevance.
The platforms we’ve used for years to build our brands now feed into what ChatGPT knows about you. Your social profiles, website, digital footprint and online reputation all contribute to whether you’ll be mentioned when someone asks about your industry.
Don’t wait until AI becomes the primary way people find businesses to start caring about your AI visibility. The foundations you lay today determine your brand visibility for years to come.
7 ways to make ChatGPT recommend your business
Create consistently valuable content
ChatGPT pulls information from the internet to form its recommendations. When you create genuinely useful content that solves real problems, you build a library of trustworthy resources that ChatGPT can reference.
Focus on writing helpful, in-depth articles that showcase your expertise. Answer the questions your audience actually asks. The more comprehensive and valuable your content, the more likely ChatGPT will reference it when related questions come up.
Publishing consistently also matters. One great article won’t cut it; OpenAI needs to see more evidence that you’re the real deal. Play the numbers game. Create a steady stream of high-quality content that positions you as the go-to expert in your niche.
Build authoritative brand mentions
The businesses that appear most frequently in ChatGPT recommendations have something in common: they’re mentioned consistently across the web by reputable sources.
Every time a trusted publication references your business positively, you’re strengthening your brand’s authority in ChatGPT’s view. The more high-quality mentions you collect, the more credible your business appears to AI systems.
Start with standard SEO practices. Pursue guest posts on industry publications, quoted in other people’s articles, secure podcast appearances, find strategic partnerships. Each mention is a vote of confidence in your expertise that compounds over time.
Focus on specific expertise areas
ChatGPT prioritizes specificity over general knowledge. Being known for something specific makes you more likely to be recommended than trying to be everything to everyone.
Identify your core expertise areas and double down on them. What specific problems do you solve better than anyone else? What unique perspective do you bring to your field? Communicate this consistently across all platforms.
The more clearly defined your expertise, the easier it is for ChatGPT to match your business with relevant user queries.
Maintain consistent factual information
Consistency matters to ChatGPT. The tool (and most AI tools) is working hard to minimize hallucinations, so it’s wary of quoting information where there’s a direct conflict elsewhere. When your business information appears consistently across the web, you build trust with AI systems, and you’re more likely to appear in chats.
Make sure your business name, description, services, and any other key information remain consistent wherever they appear online. Conflicting information confuses AI systems and reduces your chances of being recommended.
Regularly audit how your business is represented online and correct any inconsistencies. This simple practice significantly improves your AI visibility.
Implement schema markup on your website
Schema markup provides structured data that helps AI systems better understand your content. This invisible layer of code tells ChatGPT exactly what your business does, making it more likely to recommend you for relevant queries.
Focus on implementing organization, service, and FAQ schema to clearly communicate your business type, offerings, and expertise. This technical step gives you an edge over competitors who haven’t optimized their structured data for AI consumption.
Invest in Reddit user-generated content
Reddit is a significant source of training data for ChatGPT. Building a positive presence on Reddit through valuable contributions can substantially boost your brand visibility in AI systems.
Consider hosting AMAs (ask me anything sessions), getting involved in relevant industry subreddits (mentioning your brand where it makes sense to), and encouraging satisfied customers to share their experiences. These genuine interactions create valuable references that ChatGPT may draw upon when making recommendations.
Develop a strong Wikipedia presence
Wikipedia remains one of the most trusted sources for AI training data. A well-established Wikipedia page acts as an authoritative reference point for your business.
While you can’t create your own Wikipedia page, you can work toward meeting Wikipedia’s notability criteria through press coverage, industry recognition, and other third-party validations.
As your brand grows, document your achievements and contributions to your field. These will become the building blocks of an eventual Wikipedia presence that solidifies your authority in AI systems.
The secret to lasting AI visibility: LLM search engine optimisation
The businesses winning the ChatGPT recommendation game are going beyond shallow tricks, building real value that makes them worth recommending. Focus on creating genuine expertise that solves problems for real people. Document that expertise well. Share it generously.
While other businesses chase the next algorithm change, you’ll be building credibility that lasts. When someone asks ChatGPT for a recommendation in your field, your name will naturally rise to the top. Not because you gamed the system, but because you genuinely deserve to be there.
Set yourself up for long-term success in an AI-driven future where visibility depends on authority.
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