You thought you knew where you were going with LinkedIn. You had your content calendar, your comments strategy and your DM messages lined up. You had a posting schedule nailed and were showing up on repeat. And then the algorithm changed. Suddenly, your posts didn’t go as far. They only got a handful of likes. Only one comment. You wonder how you missed the mark.
It’s not just you. Other accounts on your feed faced the same hit. Data shows an 11–20% decline across all content types in 2024 versus 2023. In 2025, creators are reporting similar results. People that used to get 10,000 views on every post now struggle to see 3,000. 95% of users report declining reach, engagement, or follower growth.
The LinkedIn algorithm changes all the time, and strategy shakeups are required to make the same effort go just as far.
LinkedIn algorithm: recent changes that affect everyone
The platform made a calculated decision. Sponsored content and ads now fill almost 40% of the LinkedIn feed. Personal content from individual creators accounts for around 28% of what users see, while company page content gets deprioritized completely.
Rethink your approach in five simple steps, to get your reach and engagement back under the new rules of LinkedIn.
Focus on authority-building content
The algorithm seems to favour authentic, personal content that demonstrates real knowledge. Niche topics that showcase authority in your field work better than generic business advice. Your expertise becomes your competitive advantage when everyone else struggles with visibility.
Pick three areas where you’re genuinely expert. Share specific frameworks you’ve developed. Break down methods that only come from years of experience. When you demonstrate deep knowledge, the positive engagement means the algorithm recognizes its quality. Your posts get shown to people seeking that exact expertise.
Stop trying to appeal to everyone. The narrower your focus, the stronger your signal becomes. A post about “leadership tips” gets lost. A post about “how to give feedback to high performers without crushing their motivation” finds its audience.
Add an image to every post
Visual content paired with relatable business stories performs better than anything else right now. Photos from your workspace, your team meetings, your client calls. The grittier and more genuine, the better the response. Keep it real.
Take a photo during your next strategy session. Share the whiteboard full of ideas. Show the messy middle of building something important. You should be in the photo too. Add a story about what you learned in that moment. Bring your followers on the journey with you.
No stock photos. No polished graphics. Not the marketing version of success. Candid photos paired with genuine stories about your entrepreneurial challenges connect with other founders facing similar ones.
Double down on strong hooks
Now and always, everything depends on your opening lines. The first two sentences determine whether anyone reads the rest of your post. With reach down across the board, you can’t afford weak openings that let people scroll past.
Start with a specific result or surprising insight. Follow with context that makes them need to know more. “I fired my best salesperson last month. Here’s why it was the smartest decision I’ve made all year.” The combination should create an information gap they have to click “read more” to fill.
Test your hooks ruthlessly. Write ten different options before picking one. Read them aloud. The strongest hook makes you lean forward, wanting the rest of the story. That physical reaction tells you everything about whether it will work on your audience.
Write longer comments
Despite lower overall reach, posts with genuine engagement go further than ever. Comments longer than ten words can increase your visibility when they stand out from the AI-generated mess. Real conversations in your comment section signal quality content to the algorithm.
Reply to every comment with substance. Ask follow-up questions that continue the discussion. Tag relevant people into conversations where their expertise adds value. The depth of engagement matters more than the quantity. Add private jokes. Create an insider group when you hang around to engage in the comments.
Engage strategically before and after you post. Spend fifteen minutes commenting thoughtfully on posts from accounts serving your target audience. The algorithm tracks your activity and rewards engaged users with better distribution. Your comments become discovery opportunities for new followers.
Connect with new accounts
Daily outreach becomes essential when organic reach drops. Send 10-20 connection requests each day to people who match your ideal customer profile. Write personal messages. Make typos. Prove it’s you and not an AI.
Reference something specific from their profile or recent posts. Explain briefly why you’d like to connect. Skip the sales pitch and focus on building genuine professional relationships. Each new connection expands your potential reach for future posts.
The algorithm shows your content first to people most likely to engage. Growing your network with engaged professionals multiplies your chances of breaking through. Quality connections convert better than random followers.
Stay consistent while others quit
Platform volatility separates serious creators from casual posters. Lock in a posting schedule and stick to it regardless of individual post performance. Daily posting, five times per week, or three times per week all work. Choose what you can maintain long-term. The algorithm will change again, and you’ll be ready.
Most people reduce their posting when reach drops. This creates opportunity for consistent creators. Your consistency becomes your competitive advantage when others give up.
Track engagement patterns rather than vanity metrics. Notice which topics spark discussions. Double down on content types that generate genuine responses from your target audience. The data tells you exactly what resonates, even when everything seems up in the air.
Beat the LinkedIn algorithm even when reach is down
The LinkedIn algorithm will keep changing. The platform priorities will shift again. But your expertise, your network, and your consistency create sustainable growth regardless of algorithmic volatility. Your cheese moved, so keep chasing it.
Focus on authentic authority over viral content. Share insights that only come from your experience. Build relationships that last beyond any single post. Engage genuinely with people you want in your professional network.
Have fun with the process. Build long-term relationships with long term people. Establish authority that compounds over years. Don’t chase short-term metrics that fluctuate with every algorithm update. Your content deserves to be seen. Adapt and persist to make that happen.
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