You already have the content. Every coaching call contains wisdom that could build your authority online. But instead of sharing this game-changing information with your audience, you let it vanish the second the Zoom call ends. You’re letting your best material die between you and one client when it could be turning strangers into superfans.
I grew my LinkedIn following by 30,000 followers in 15 months by taking consistent action and using repeatable tactics. No magic tricks. No special connections. Just a system for turning everyday work into content that connects and converts.
Your coaching calls contain everything you need. You just have to use it.
Turn coaching wisdom into LinkedIn gold
Business owners overcomplicate LinkedIn. They wake up each day with “write LinkedIn post” on their to-do list. They stare at a blank screen hoping inspiration will strike.
Your most powerful content happens when you’re in the zone with clients. The perfect analogies you create on the fly. The questions that trigger breakthrough moments. The frameworks you sketch out to create clarity. These moments showcase your real expertise in action.
Recording your coaching calls gives you an endless supply of authentic content that makes your audience stop scrolling. No more writer’s block. No more guessing what to post. Just your actual wisdom captured and shared with the world. Stop wasting your best material.
Mine your coaching calls for viral LinkedIn content
Capture the breakthrough moments
The gold is in the reactions. When your client says “Wow, I never thought about it that way” or “That changes everything,” write it down immediately. These become your hooks: the opening line for client breakthrough posts.
Keep a document open during calls to note these moments. Use tools like Otter.ai or Fathom to transcribe your sessions automatically. Mark timestamps when breakthroughs happen so you can use them later.
It’s not just what your clients say. You’re coming out with gold all the time. And the conversational language you use with clients works perfectly on LinkedIn. According to LinkedIn statistics, posts with authentic, conversational language (such as humour) receive 65% higher engagement rates than formal business content. People want the real you, not the polished version.
Turn client questions into content pillars
Notice which questions come up repeatedly across clients. These form the foundation of your LinkedIn content strategy. If three different clients ask about the same challenge, thousands more have the same question.
Create a spreadsheet with columns for common questions, your best answers, and client reactions. Each row becomes a LinkedIn post. Keep the explanations exactly as you delivered them to your client. If it landed well once, it will land well again.
Your expertise goes further when you solve specific problems. Content that addresses real challenges gets saved 3 times more often than generic motivation, according to LinkedIn engagement data. Give people something worth keeping.
Share the patterns you notice
As a coach, you spot trends across clients that they can’t see themselves. This pattern recognition positions you as the authority in your space. And AI can help you turn it into more.
When you notice several clients hitting the same roadblock, write a post about it. Start with “I’ve coached five clients this month who all struggle with…” then break down what you’ve observed and your solution. No fluff, just substance. Maintain confidentiality, of course.
These pattern-focused posts get shared widely because they resonate with common experiences. People tag others facing similar challenges, expanding your reach organically. Your observations become their revelation.
Package your frameworks visually
The strategies you sketch during calls can become powerful LinkedIn carousel posts. Take those napkin drawings and transform them into clean visuals that stand out in the feed.
Use Canva to create simple slides that break down your methodology step by step. Lead with the problem. Show your solution across 5-7 slides. Pack value into every one. Make each slide work hard.
Posts with images receive twice the engagement of text-only updates on LinkedIn. Your frameworks provide that visual component while showcasing your structured approach to solving problems. Structure sells.
Keep the voice, ditch the details
Maintain your natural speaking voice in your content. The way you explain concepts to clients already nails clarity and impact. Don’t overthink it. Don’t water it down.
Remove identifying details to protect client confidentiality. Change industries, genders, or specific circumstances while keeping the core teaching intact. Your clients will appreciate your discretion.
Single out the best phrases from your calls. The ones that make clients grab a pen to write down. These become your LinkedIn zingers that people save and share. One strong line can carry an entire post.
Transform your LinkedIn presence with client-focused content
Your coaching calls contain everything you need to build authority on LinkedIn. Record your sessions. Find the good stuff. Share your wisdom broadly. Build your brand by actually being helpful.
Your expertise could be reaching thousands more ideal clients. Transform your private coaching conversations into public content that showcases your value. Your wisdom is already there in every client call.
Read the full article here
