You can grow your business on LinkedIn. But not if you don’t follow the rules of the platform today. It’s not enough to turn up and be “delighted to announce” something mundane, as you could in 2014. The algorithm has updated, the user base has grown, and LinkedIn means serious business.
Don’t hit publish on LinkedIn content without knowing how the algorithm has changed in recent times. Consider your strategy, take your time, then post consistently, with intention, for best results.
Growing On LinkedIn: Understand The Algorithm For More Results With Less Effort
Prioritizing Personal Stories
People buy from people. The faceless brand is no more. LinkedIn’s algorithm now emphasizes content that shares personal experiences and insights, aiming to create genuine connections between users.
As a purpose-driven founder, you can use this to your advantage. Share stories about why you do what you do, including the key moments in your past that contained realizations. Give information about how you help customers, how you work with your team, and why your work matters.
Lean into your personality so the likes and comments roll in daily.
Boosting Content With High Engagement
LinkedIn is looking for signals that your content is good. The better your content, the more it will be shown to more users. This makes total sense. LinkedIn makes money from premium subscriptions and advertising revenue. The longer people stay on the platform the more ads they click. The better the content users see, the more worthwhile their monthly subscription.
It’s no secret, therefore, that posts that generate meaningful interactions, such as comments and shares, are favored by the algorithm, as they indicate valuable and relevant content. But you can stack this in your favour. Direct comments by asking good questions and engage on other people’s posts so they reciprocate on yours.
Create content that adds so much value that people want to share. No excuses, just get better.
Favoring Niche Expertise
Being a jack of all trades won’t cut it for success on LinkedIn. The algorithm prioritizes content from individuals recognized as experts in their fields, encouraging users to share knowledge and advice within their areas of expertise. So niche right down.
General business advice, motivational quotes and content that anyone could have shared? Boring. It’s instantly forgettable and doesn’t take your strengths into account. No one wins. For maximum results, geek out on your topic. Make people care about the intricacies of your craft.
If you don’t care, they won’t either. Make your interests interesting.
Emphasis On Shorter, Digestible Content
Someone browsing LinkedIn is in scroll mode. They might not want to launch into your 2000 word blog post straight away. They might not be ready for your 12 minute video. Take this into account when posting on LinkedIn.
LinkedIn’s algorithm rewards concise posts that deliver quick value, aligning with users’ preferences for easily consumable content. Hook them in with a single message post, or a 60-second video, before you send them down the rabbit hole of you. Turn your wordy messages into sharper sentences and more succinct paragraphs, and use carousels to break up lengthier works.
Share your message simpler, in fewer words. Pack a punch in every post.
Timing Adjustments For Better Visibility
When is your audience awake, and when is your ideal customer scrolling LinkedIn? It could be during their morning commute, coffee break, lunch hour, or post-work wind down. That’s when you should post. The algorithm considers post timing, favoring content published during peak hours to maximize engagement.
Decide your posting window and don’t deviate. Get your followers used to seeing your content at the same time each day, to become part of their routine. Log on to engage just before and just after, being around to acknowledge those that comment on your posts.
Follow These Rules Before You Post On LinkedIn: Algorithm Updates To Know
Make a plan before you show up to LinkedIn so you don’t waste your efforts. Consider the algorithm in your activity. Prioritize personal stories, encourage comments and shares, share your in-depth knowledge, make your posts short and sharp and post at the optimal time. Simple changes, big results. Let’s grow your profile on LinkedIn.
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