Coaches are wasting hours on LinkedIn without seeing results. You open the app, scroll mindlessly, post something generic, and wonder why your business isn’t growing. Meanwhile, others in your field are booking calls every week from the platform.
Your expertise isn’t the problem. Your LinkedIn strategy is.
I quadrupled my LinkedIn following in 2024 by eliminating time-wasting activities and doubling down on what drives results. After studying what performs well and what falls flat, I know the opportunity is massive for coaches who show up strategically instead of randomly posting and disappearing.
Stop wasting time on activities that don’t convert
Here are the seven key ways coaches throw away valuable time on LinkedIn and how to fix them today.
Chase the right connections, not just any connection
You accept every connection request that hits your inbox. Your network grows daily, but with people who have zero interest in what you offer. Stop this now. Define your ideal client in specific detail: their job title, challenges, goals, and values. Run advanced searches for these exact people. Actively connect with them.
Review each connection request against this profile before accepting. Message them to understand their intent before connecting. Build a network of potential clients or collaborators, not random contacts.
Focus on your own metrics, not what other coaches are doing
You spend hours studying other people’s posts, mimicking their approach, and wondering why their content performs better. But their journey doesn’t match yours. Their audience responds differently. What works for them might flop for you.
Track your own metrics instead. Note which of your posts spark real conversations and bring profile views. Create a simple spreadsheet to track post performance. Colour your winners in green, your losers in red. Learn from both and repeat what succeeds for your unique voice and audience.
Create a content system, not daily blank-page panic
Writing posts from scratch every day drains your energy and wastes valuable time. No wonder your posting schedule remains inconsistent and your results suffer. Develop a system to capture ideas throughout the week as they happen.
Keep a notes app on your phone ready for client questions, breakthrough moments, and lessons learned. Batch create your content in one focused session. Write a week’s worth of posts in 90 minutes. Schedule them for optimal times when your audience is online.
Share client wins to build credibility
Your success stories provide evidence that you help others transform. Share specific client achievements with permission and respect for privacy. Talk about the starting point, the process, and the outcome with real numbers and tangible results.
People buy coaching services from professionals who demonstrate they’ve helped others achieve similar goals. Your client wins represent your most powerful marketing asset on LinkedIn. The proof of your coaching effectiveness lives in your client results.
Give away your frameworks generously
The coaches winning on LinkedIn share their methods openly and completely. They break down their frameworks step by step, detailing exactly how they help clients succeed. Your expertise appears in how you apply these methods, not in keeping them hidden away.
Share your signature system with confidence and clarity. The people seeking DIY solutions will use your free content. The people wanting guaranteed results will hire you to implement it alongside them. Provide value first and watch how it returns to you in leads and opportunities without chasing.
Transform your LinkedIn approach this week
Create a LinkedIn system that works for you, not the other way around. Define your ideal client and focus your network building efforts specifically there. Learn from your own performance data, not others’ perceived success. Capture content ideas throughout the week in a structured way. Share client wins and your coaching methods proudly and consistently. Your coaching business deserves better than random activity and hoping something sticks.
Turn your coaching call transcripts into LinkedIn posts and more.
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