Maybe you’re showing up online, creating content in the form of YouTube videos or blog posts. Or you’re busy offline; delivering workshops, writing a book and running sessions with clients. Either way, you already did the work.
Now take your unique expertise, in the format it’s already in, and expand it into a powerful LinkedIn presence. Using ChatGPT, you can transform any piece of content into a LinkedIn post in minutes, and start posting on LinkedIn today.
Here’s exactly how to stop wasting hours rewriting. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through.
ChatGPT transforms your work into winning LinkedIn posts
Define your perfect audience
Being unclear on your dream customer means posting content that resonates with no one. Your posts will hit harder when you know exactly who you’re trying to reach. Figure out who you’re speaking to with your LinkedIn content. Back yourself enough to pick one type of person and speak directly to them with every post.
“Take what you know about me from our chats so far and define my ideal customer profile (ICP) for LinkedIn content. Describe who I’m trying to reach with my content, including their job title, biggest challenges, dreams, fears, strong beliefs, and knowledge gaps. If you don’t have enough information, tell me. Create a summary profile I can save and reference for all future content creation. This will help ensure my LinkedIn posts speak directly to the person I most want to connect with.”
Once ChatGPT answers, let it know where it got the information right and where it missed the mark. You’ll need this information for the next prompt.
Pull out LinkedIn-worthy stories
Those transcripts from your client calls, webinars and interviews are packed with stories you told off the cuff, brilliant analogies that came to you in the moment, and real-world examples your LinkedIn audience would love. Going through hours of recordings manually is soul-crushing work you don’t have time for. Let ChatGPT do the heavy lifting.
“I want to extract LinkedIn-worthy stories and insights from my existing content. Using what you already know about me, explain my business goal in two simple sentences. If you don’t know it, tell me. Then, analyze this content and identify 3-5 powerful stories or key points that would make strong LinkedIn posts for my target audience. Look for moments that show transformation, surprising insights, or solutions to common problems. Here’s my content: [paste transcript, book excerpt, article, etc.]
”
Learn your own writing style
Your voice should change between platforms. Otherwise, your audience notices. They sense something’s off. The casual, authentic tone in your newsletter becomes stiff corporate-speak on LinkedIn. Show up with content that matches the platform it’s on. Get native. But understand your natural writing style before transforming anything. Give ChatGPT examples of your best work to analyze your unique voice.
“Now we’re going to turn these ideas into LinkedIn posts. Don’t write any posts yet. First, analyze these examples of my writing to understand my tone, language structure, sentence style, and word choice. Look for patterns in how I express ideas, transition between points, and conclude my thoughts. Point out any signature phrases, unique perspectives, or recurring themes you notice. Here’s my writing: [paste 1-3 samples of your writing from any platform, reflective of your tone of voice].”
Once you have the analysis, we’re nearly there.
Master each post component
Great LinkedIn posts have distinct parts that work together. Each section serves a specific purpose in capturing attention and keeping readers engaged until the end. Hooks grab attention in seconds. The main body of the post delivers value quickly. Closers drive action and spark conversation. When you understand what each part needs to accomplish, transforming your existing content becomes simple.
“We’re nearly ready to write the posts. But first, I want a replicable structure. Break down each component of a successful LinkedIn post and tell me how to execute it effectively. Define what makes a strong hook that stops someone scrolling their feed, what a rehook does and how to create one, how to structure the main copy for maximum value and filling the knowledge gaps of my ICP, the final line with a single, strong belief and why it matters, and how to craft an engagement question or call to action that drives comments. Give me specific examples for each component that match my writing style.”
Transform your existing content
You’ve already created amazing work. Now give it new life on LinkedIn. Articles, newsletters, podcast episodes. Everything you’ve made can become LinkedIn posts when you know how to refocus and restructure it. Don’t stop until you find what works. Test different angles from your content until engagement spikes. Add your existing work and watch it transform into posts your ideal audience will love.
“Using everything you now know about my writing style, the ideal LinkedIn post structure, and my target audience, transform the stories and messages you identified from my existing content into LinkedIn posts. Maintain my authentic voice while optimizing for LinkedIn engagement. Focus on extracting the most valuable insight that would resonate with my ICP.”
Read the posts and edit as you see fit. Combine them with a picture, graphic or video of you speaking. Schedule, share, and assess the response.
Turn existing work into LinkedIn gold: ChatGPT does the work for you
Your dream customers are waiting to discover you on LinkedIn. Start by defining your perfect audience so your posts speak directly to them. Extract compelling stories from your existing content that align with your business goals. Analyze your unique writing style to keep your voice authentic across platforms. Master the components of high-performing LinkedIn posts and transform your valuable content into engaging posts your audience will love.
Stop creating LinkedIn content from scratch. Turn your existing work into posts that attract your ideal clients. Make LinkedIn part of your game and watch your audience grow.
Access all my best ChatGPT content prompts.
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