Your LinkedIn profile could be winning you superfans right now. People who hang on your every word. Followers who save, share and talk about your content. Connections who trust you enough to hire you without a sales call. But most people miss the mark.
I quadrupled my LinkedIn following in one year, going from 7k to 30k targeted followers who, it turns out, genuinely care about what I share. My AI for Coaches newsletter hit 8,000 subscribers in just three months.
This happened through consistent action and showing up with intention, not through random posting or badly AI-generated posts. Here’s how to get strategic about your network on LinkedIn. Know people better and become known for your work.
Turn followers into superfans: strategies for deep LinkedIn connection
Be more weird
Your quirks are your superpower. Stop hiding the personality traits that make you unique. Share what makes you different from everyone else in your field. The odd hobbies, unusual methods, and unconventional opinions you normally keep quiet.
Take your weirdest quality and include it in your profile. Maybe you’re a financial advisor who’s also a heavy metal drummer. Or a leadership coach who lives out of two suitcases. Whatever makes you stand out, own it completely. Your future superfans will remember you for it.
Let go of posting what you think you should post. No more copying templates from others sharing generic advice. Drop the corporate mask and show us the real human behind the business. You’ll attract people who genuinely connect with the real you.
Post with love
Building your personal brand brings unexpected side effects. Trolls. Negative comments. Snarky remarks from people who don’t get you. They’re not your problem. Never waste energy responding to low-energy people trying to dim your light.
When someone throws shade, shake it off. Delete, block, or simply ignore. Keep your focus on the people who appreciate your message. The ones who thank you for sharing. The ones who DM you weeks later about how your post changed their thinking.
Stay high energy in everything you share. Write from a place of service, not ego. Speak to that one person who needs your message today. Let your intentions shine through your words. Genuine enthusiasm is magnetic to the right audience.
Be consistent with your message
If someone doesn’t know how to define you, you lose. Your audience needs to associate you with something specific. Not “business tips” or “leadership coach.” They are too broad. Think narrower. Much narrower. Own a specific result, method, or perspective.
Reserve a space in people’s minds by sticking to your core topics. Pick three themes and rotate between them. Talk about them in different ways but never stray too far. Let people know exactly what to expect from you. Make sure they could describe you to a friend in one sentence.
Don’t start posting without knowing your message. Figure out what sets you apart, what you believe that others don’t, and what hills you’d die on. Then build your content strategy around those things. Make it impossible for someone to forget what you stand for.
Take them off the platform
True superfans want more than just your LinkedIn posts. They’ll spend hours with your content. Give them a rabbit hole to go down. Make it easy for them to build a relationship with you beyond the feed.
Share longer form content like articles or videos. Link to your podcast if you have one. Offer free guides or mini-courses. Create pathways for deeper connection. Give them something valuable without asking for anything in return. Turn their initial interest into lasting loyalty.
Attention is currency. Become a collector. When someone gives you their time, respect it. Make everything you create worth their investment. They go from casual follower to superfan when they leave LinkedIn to learn more about you and your work.
Show up with intention
Random posting leads nowhere. Every update should serve a purpose. Ask yourself: Why am I sharing this? Who am I helping? What do I want them to feel or do after reading? Your answer guides what you post and how you frame it.
Plan your content in advance. Map out your themes, personal stories, and teaching points. Schedule time to engage with comments. Block 15 minutes before and after posting to boost your visibility. Make LinkedIn a priority, not an afterthought.
Keep track of what works. Notice which posts spark conversation. Pay attention to the topics that get your profile viewed. Learn from every post and comment. Your superfans are telling you what they want more of, so listen to them.
Create a community of LinkedIn superfans who champion your work
Building superfans on LinkedIn takes focused effort. Share your quirks and stop hiding what makes you different. Post with love and ignore the trolls. Stay consistent with your message so people know exactly what you stand for. Take followers off-platform for deeper connection. Show up with intention and purpose behind every post.
Your superfans are out there waiting to discover you. Make it easy for them to find you and follow.
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