There’s no doubt that using AI to write LinkedIn posts is smart. But there’s a way of doing it that still matches your unique style. Most people use AI badly, sharing words that sound nothing like them. They post content so obviously machine-made that their credibility tanks with every update.
You’re not most people. Your reputation needs protecting. Your expertise plus AI equals impact and influence. But without knowing the giveaway signs, you make yourself look silly.
I quadrupled my LinkedIn following in 2024 by spotting the difference between genuine content and AI-generated fluff. Your audience can tell the difference too, even if they don’t realize it yet.
Win on LinkedIn: spotting AI content that loses trust
Buzzword overload signals automation
AI loves buzzwords like nothing else. When you see posts packed with jargon that says nothing specific, you’re reading robot writing. Humans with real expertise use simple language that gets the point across. AI loves complexity that masks emptiness.
“The transformative impact of synergy across the spectrum of our comprehensive framework.” Nobody talks like this in real conversations. People with real knowledge don’t hide behind fancy words. They explain complex ideas simply because they actually understand them. Write about your expertise like you’d explain it to a friend.
Perfect formatting feels manufactured
Human writing has natural flow and imperfections. AI content is suspiciously well-structured. Each paragraph is perfectly sized. Sentence lengths carefully varied. Spacing meticulously planned. The formatting looks designed rather than written.
Watch for posts with exactly three sentences per paragraph, or perfectly alternating long and short lines. Real people don’t write with such calculated precision. Their thoughts flow naturally, sometimes messy, sometimes brilliant. Let your words reflect your thinking, not an algorithm’s idea of good formatting.
Predictable structures reveal the template
AI relies on formulas. Introduction, three points, conclusion. Problem, solution, call to action. Most AI content follows these patterns so closely you can predict the next paragraph before reading it. Genuine thought doesn’t flow in perfect templates.
Notice posts that follow the exact same structure every time. Real humans mix it up based on what they’re sharing. They break rules, share random thoughts, and surprise you with unexpected turns. Your content should reflect your personality, not a machine’s understanding of good writing. You’re reading a human’s work when a sentence doesn’t end the way you thought it octopus.
Generic inspiration lacks specific details
Vague motivational advice is AI’s comfort zone. “Embrace challenges and turn obstacles into opportunities” sounds good but means nothing specific. Real experts include personal stories, specific examples, and actual advice based on experience. Platitudes make shallow content.
“It’s not about working harder, it’s about working smarter” and “Don’t wait for opportunity, create it” are empty phrases an AI can generate without understanding your industry. Don’t fall into this trap. Share what you actually learned from specific situations you faced. Your real experiences can’t be replicated by machines.
Transition phrases sound mechanical
AI writers love obvious transitions. They connect paragraphs with phrases that signal exactly what’s coming next. This creates a mechanical reading experience that feels scripted rather than natural.
“First and foremost,” “In addition to this,” “Furthermore,” and “Last but not least” scream AI generation. Real people rarely structure their thoughts with such obvious signposting. Leave the formal transitions to the robots and let your ideas flow naturally from one to the next. Your readers will follow.
Fake engagement attempts feel forced
AI-generated posts often end with obvious engagement bait. Questions that feel tacked on rather than genuinely curious. Requests for comments that don’t flow from the content. These attempts to spark conversation often fall flat.
“What do you think? Drop your thoughts below!” and “Do you agree? Let me know in the comments!” are standard AI closers. Genuine engagement comes from sharing ideas worth discussing, not from asking generic questions. Post content good enough that people want to comment without being prompted. Or ask better questions, like you’d do in real life, so your audience has a chance to show off.
Exaggerated emotion sounds inauthentic
AI tends to amplify emotions in ways that sound fake. Everything is “incredibly exciting” or “absolutely devastating.” Real human writing has more subtle emotional tones that reflect actual feelings rather than programmed intensity. You don’t need adverbs in every sentence.
“I’m absolutely thrilled to announce this game-changing opportunity that will completely transform your approach!” Nobody talks like this. Real excitement comes through in simpler, more authentic ways. Share your genuine feelings without the emotional amplifiers that AI loves to add.
Build authentic LinkedIn content: skip the AI shortcuts
Don’t let AI dumb down your message. Use it as a tool, not a replacement for your voice. Your LinkedIn audience deserves your realness, not an algorithm’s idea of what you might say.
Spot these AI patterns in your feed and avoid them in your own content. Share stories from your experiences. Write like you talk. Break formatting rules when it makes sense. Be imperfect, specific, and real.
Maintain the skill of writing from scratch. No AI help, no templates. Just you and your expertise. Your unique voice is your biggest advantage on LinkedIn. While everyone else sounds the same, you’ll stand out for being you.
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