The best creators become masters of the LinkedIn game. They don’t do the platform by halves. They geek out and double down until LinkedIn growth is systematic. Make your success inevitable by copying their strategies.
LinkedIn keeps growing, with 171.9 million new users expected by 2028. Content creation shot up 60% in 2020, a trend that hasn’t slowed. Users spend an average of 7 minutes and 42 seconds per session, and smart founders know how to make people spend time on their content.
Here’s your blueprint for winning the LinkedIn game, one week at a time.
Win the LinkedIn game: weekly tasks for serious growth
Keep your profile fresh and sharp
Your potential customer saw a post or comment they liked, and they clicked to find out more about you. Or maybe you appeared on a search they ran. Your LinkedIn profile works like a storefront. They browse before they buy.
Update your headline monthly, testing different versions to see which gets more conversions. Switch up your featured section to showcase your best work. Treat your profile like a product you’re selling. Move sections around, try new formats, track what works. Your ideal customers check you out before they message. Give them something worth seeing.
Accept requests strategically
Once you’re active on LinkedIn, connection requests arrive daily. Don’t just accept them at random; focus on your ideal customer profile (ICP). Message people who match before accepting. Ask what caught their eye. Build relationships that could turn into sales.
Use a DM tool like Kondo to manage conversations. Sort your messages into folders, flag hot leads, save snippets you use often. Stop losing opportunities in your inbox vortex when you accept the right requests and follow a messaging strategy.
Build your swipe file
Winners plan ahead. Set time each week to scroll your feed, saving hooks and formats that grab you. Screenshot posts that make you stop scrolling. Study what sparked discussion, and how. Save the posts of people winning LinkedIn so you can learn their patterns and save heaps of time.
Great content will make your efforts go further. Learn the ropes until you’re writing awesome posts in your sleep. Revisit your swipe file of winning ideas and adapt the ideas to match your business. Build your content calendar from proven posts, adding your unique spin to each one.
Test your messaging
Run split tests on your content. Share similar ideas with different hooks. Track which posts get more engagement. Keep notes on what resonates with your audience. Turn one post into twenty, then turn every post into a learning opportunity for your next.
Pick something to test each week and have some fun. Maybe it’s your hook, your carousel style, or your call to action. Learn from the data, then optimize your next post. You should be continuously improving every time you post on LinkedIn.
Engage with intention
Strategic LinkedIn engagement beats random likes. Find 20 accounts that share your target audience. Comment thoughtfully on their posts. Add real value to discussions. Skip the “great post!” and share your experience.
Think of every comment as a mini audition. Your dream customers read the comments, so make yours stand out with substance. Turn comment sections into lead magnets for your business and offer.
Level up your LinkedIn: make every week count
Take control of your LinkedIn presence with these weekly actions. Update your profile to stay relevant and keep attracting attention. Accept requests from potential customers only. Build a bank of proven content. Test your messaging until it hits home. Engage with purpose, not just presence. Success comes from showing up with intention, week after week.
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