Only 30,000 LinkedIn accounts have over 30,000 followers. Make this the year you join the ranks of those few at the top. With your skills, experience and social media smarts: it’s totally possible.
You can’t grow your account to new heights with a vague posting schedule, no plan for your commenting, and not paying attention to the LinkedIn algorithm. What got you here won’t get you there. Outlier success requires intentionality.
Here’s how to start afresh this year. Here’s how to show up on LinkedIn like you mean it.
Win on LinkedIn in 2025: start your strategic growth now
Remove irrelevant connections
Whenever you post, your engagement rate matters. If a bunch of your followers aren’t ever going to see your stuff, there’s no point in keeping them onboard. If you’re afraid to show up because of specific people you’re connected to, they shouldn’t be part of your world either.
Start off with a cleaner slate to build stronger from there. Former colleagues, people you went to school with, and random people you accepted who aren’t in your field. Look through your connections and spring clean your account. Remove people you don’t like. Remove people totally disconnected from what you do. If you can, remove people who you know don’t log in at all.
Look with fresh eyes
Imagine you’re someone else and look at your own account. What do you think? What grabs attention, what doesn’t make sense? What impression would you get of the person laid out in front of you? Compare your account to those winning in your field to find out what’s missing.
For the best chance of success, your profile should sparkle. Your headline should grab attention, your LinkedIn summary should give you credibility. Your past positions should tell the story of you. Your accolades and recommendations become the icing on the cake. Don’t be lazy. Get perspective and get real. Get a second opinion from your ideal client or honest feedback from a trusted friend. Make changes that mean business.
Make a commenting list
This year, talk to people. Build relationships from your LinkedIn profile. Find around 25 people with accounts between 4 and 10 times the size of yours, who are active every week. Make them people in your industry, those you admire, or those who share a target audience.
Save their profile URLs in a list, or a bookmarks folder for easy reference. Set yourself a repeating task to comment on their stuff. Share your slant, further the chat, add some value, and stay high energy. Slide into their DMs when the time is right and tell them what you have in common. One conversation leads to another, and your next best client or collaboration could soon emerge.
Dig into the stats
If you send a LinkedIn post and it bombs, it’s not about you. It’s not a measure of your worth, it’s not a reason not to post again. It’s just data. It’s the same when you go viral: it doesn’t mean you’re amazing and invincible, it just means you found a winning formula.
Dig into the metrics and spot the patterns of your best performing work. Make your future success predictable and repeatable. Head into your LinkedIn analytics or use a third party tool. Make notes, find trends, re-work successful posts. Continue with what works and keep learning.
Let go of your excuses
The people winning on LinkedIn are no smarter than you. And maybe being smart is what’s holding you back. You’re overthinking, you’re second guessing. You’re all about the analysis and less about the action. But where LinkedIn is concerned, nothing works unless you do. You have no idea what’s about to happen, so show up and experiment.
Whenever you spot yourself hesitating about posting, ask why. Ego, fear, or something else? Worrying about what a specific person might think? Delete them. Not sure your post will land? Read it again as your highest energy version. If in doubt, share lessons your former self would have appreciated at the time. You can’t go wrong when generosity is your vibe.
LinkedIn growth on a whole new level: reboot your account in 2025
Extreme people get extreme results, and that’s what you need to do. Cull inactive connections to focus on the best, and get some perspective on your profile. Make a commenting list so engaging is easy, dig into the starts to do more of what works, and let go of the excuses that are holding you back. Make 2025 the year you win on LinkedIn.
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