LinkedIn company pages aren’t given much love. Most people put all their energy into personal profiles, leaving business pages neglected and underutilized. But this is your opportunity. You can silently win clients through your company page while others miss this valuable channel completely.
I quadrupled my LinkedIn following in 2024 by studying what worked and doubling down on those strategies. The tactics that powered my personal account’s growth transfer perfectly to business pages, where I discovered untapped potential for lead generation. My LinkedIn company page punches above its weight after applying these strategies. With some minor adjustments, your company LinkedIn profile can become a client-attracting machine that works around the clock.
Make your LinkedIn company page work harder
Approach your company page with the same strategic mindset that drives your LinkedIn growth. Here’s how to use the features LinkedIn makes available.
Invite connections to follow
You get 250 credits per month to invite your connections to follow your company page, and they reset monthly. These free invitations vanish if unused, so leverage them fully. Prioritize inviting contacts in your target demographic who could make useful collaborators or partners, and avoid wasting credits on individuals unlikely to engage with your content or offerings.
LinkedIn buries this powerful feature in the admin menu, but you can find it by following these steps. Select people strategically based on your ideal customer profile and business goals. Watch who accepts your invitations and refine your targeting approach for the following month’s allocation.
Repost your personal content
Every time you post about your company or services as yourself, share that content from your company page immediately afterward. This simple action accomplishes two valuable objectives simultaneously. Your business presence appears consistently active without requiring additional content creation, and your personal posts gain visibility from the extra repost count.
This approach takes mere seconds but compounds over time with significant results. Get your VA on the job or enlist a member of your team to manage your company page. Build a unified brand presence that reinforces your message across multiple touchpoints.
Pin your best post
Visitors rarely scroll through company profiles. They scan what appears immediately visible, then either engage or bounce. Give them one standout pinned post that showcases your business value, includes a compelling call to action, and links to something genuinely useful for their problems or goals.
Reserve this prime space for content that demonstrates your expertise or highlights impressive client results. Don’t waste this valuable real estate on hiring announcements unless recruitment represents your primary objective. Update your pinned content quarterly to maintain freshness and alignment with current business priorities and seasonal offerings.
Optimize the header and description
Your LinkedIn company page banner image should communicate your value proposition instantly. Skip the generic logo display and create visual content that signals your expertise and offerings at first glance. This prominent space deserves thoughtful design that sparks curiosity and builds immediate credibility with your audience.
LinkedIn provides 2,000 characters for your company description. Fill this space with keywords your audience actively searches for while addressing their challenges directly. Explain precisely how you solve their problems and the transformation you deliver.
Add lead magnets to the featured section
The featured section of LinkedIn company pages functions as your conversion engine when properly utilized. Link to valuable resources like quizzes, free downloads, the AI version of you or calendar booking pages that move visitors toward becoming leads. Treat this area like a strategic landing page to capture email addresses.
Create compelling resources that address specific problems your target audience faces. Update these assets regularly to maintain relevance and align with your most recent offer. Test various formats to determine which generate the highest quality leads for your particular audience. Use tracking links, then monitor click-through rates and conversion metrics to refine your approach.
Turn your LinkedIn company page into a lead generator
While others fixate solely on personal branding strategies, you can gain competitive advantage through a well-optimized company presence. These straightforward modifications require minimal time investment but potentially transform your page from a digital business card into a reliable lead-generating system. Invite targeted connections. Share your existing content through your company channel. Pin your highest-performing assets, revamp your header and description and add valuable lead magnets to your featured section.
The leads you seek are on LinkedIn. Make your company impossible to overlook by implementing these changes.
Read the full article here
