When was the last time you got an email newsletter that was actually good? It’s far too rare, and that’s an opportunity. Company updates, useless information and mediocre offers are being blasted out to mailing lists every single day. They’re wasting everyone’s time.
While everyone is sending trash communication, yours can stand out. You can start conversations that build trust and drive sales. You can make people think, spark genuine replies, and compel people to take action. It’s possible right now.
The difference between emails that get deleted and emails that get results comes down to connection. Here’s how to maximise yours with ChatGPT. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through.
Transform your email game with ChatGPT: write messages that actually connect
Start every email like you mean it
If you were writing an email to one single person, how would you start it? That’s the vibe to channel when you’re emailing your list. Forget “hey all” or “hi everyone.” Write to one person. The solo eyes that are scanning your words. Create a pattern interrupt when they believe for a second that you’re only writing to them. Make it conversational from word one.
“Help me rewrite this mass email to sound like I’m writing to one specific person. Replace generic greetings with personalized ones using [name]. Create an opening line that speaks directly to their current situation or interests. Add a closing question that invites a real response about their challenges. The tone should be conversational, like I’m messaging a smart friend who I respect. Here’s my email: [paste email]”
Share one mistake that matters
Perfect people are boring and unrelatable. Your list wants to know you’re human too. Share one specific mistake you made this week to build trust and teach a lesson. Make it a mistake you know they’ve made as well. Pick something real that happened, explain what went wrong, then share what you learned. Show you’re the person with the way forward for them. Vulnerability creates connection when used in the right way.
“I want to share a business mistake in my next email to build trust with my list. Help me craft a 150-word story about [describe a recent mistake or challenge]. Structure it to: 1) Briefly explain what happened, 2) Share what I learned, 3) Connect it to a lesson my audience can apply. Make it feel like I’m confiding in a friend, not lecturing. My audience struggles with [describe their main challenges].”
Ask what they really need
Businesses guess what their customers want and often get it wrong. But your list will tell you exactly what to build next if you just ask. Send an email asking one genuine question about their biggest struggle right now. Then actually read every response. Position yourself in their mind as someone who actually listens. It makes them more likely to listen to you. After that, create the solution they ask for.
“Write an email that asks my subscribers one powerful question about their biggest current challenge in [my area of expertise]. Make it clear I’ll personally read every response and use their input to shape what I create next. Include 2-3 follow-up questions that dig deeper into their specific situation. End by explaining exactly how their answer will help me serve them better. Keep it under 200 words and genuinely curious in tone.”
Reply to everyone personally
One sharp sprint manning your company inbox is worth its weight in gold. You’ll hear about their niggles, understand their requests, and get familiar with how they communicate to others. The rest is easy. You have to solve their problems, empathise with their viewpoints and mirror their language back. Your open rates go up when they believe you really care. Building a personable brand starts with making connections.
“Create 5 email reply templates I can customize when responding to subscriber messages. Each should: 1) Acknowledge something specific they mentioned, 2) Add value with a quick tip or resource, 3) Ask a follow-up question to continue the conversation. Make them feel personal, not automated. Include templates for: thanking for feedback, answering a question, responding to a complaint, celebrating their win, and following up on their challenge.”
Write like you’re talking to your smartest friend
Your subscribers are smart people who appreciate straight talk. When you email them, write like you’re texting your most successful friend about something exciting you discovered. Drop the formal language and get to the point. Don’t patronize, don’t over-explain, don’t talk down to them in any way. Use short sentences to show respect. Start sentences with “And” or “But” when it feels right. Make people actually want to read your emails instead of archiving them.
“Rewrite this email draft to sound like I’m texting my smartest, most successful friend about something exciting I discovered. Strip out all corporate language, jargon, and unnecessary words. Use short sentences. Start sentences with ‘And’ or ‘But’ when it feels natural. Make it punchy, valuable, and respectful of their intelligence. Here’s my draft: [paste email]. Keep the core message but make every word count.”
Make every email count by building real relationships
Stop treating your email list like a broadcast channel. Start every email with genuine connection and end with an invitation to respond. Share your mistakes and what you learned from them. Ask your subscribers what they need and then actually create it. Reply personally to build relationships that last. Write like you’re talking to one smart friend, not presenting to thousands. Turn your mass emails into conversations and watch your business transform.
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