Most marketing campaigns fall flat. They get ignored, scrolled past, or even actively mocked. But viral campaigns? They spread like wildfire, building your brand while you sleep. The difference isn’t luck or budget. It’s understanding exactly what makes people hit that share button.
Create marketing campaigns that spread faster than you ever thought possible. Copy, paste and edit the square brackets in ChatGPT, and keep the same chat window open so the context carries through.
Create campaigns that spread: ChatGPT prompts for viral marketing
Know your target audience
To go viral, you need to resonate hard. Aim your viral content at a specific group of people and understand their tendencies. Generic marketing aimed at everyone reaches no one. Start narrow, and more will follow. When you know precisely who you’re talking to, you can speak directly to their wants, fears, and secret beliefs.
“I want to create viral marketing for my [product/service]. Help me understand my ideal target audience better. Ask me questions about their demographics, daily challenges, what content they already consume, and where they hang out online. Then create a detailed profile of this person, including their hidden motivations, fears, and aspirations. Use this information to suggest three specific hooks that would capture their attention instantly.”
Grasp their motivations for sharing
People share content because of what the content says about them. Unpack this. What does your target audience member want people to think about them? What impression do they want to hold in other people’s minds? Control this narrative, stand more chances of your content going viral. Your content is their social currency.
“Create a breakdown of the primary sharing motivations for this audience. What impression do they want to make when they share content? Predict how they want to be perceived by their network, what identity they’re trying to project, and what social signals they’re trying to send when they share content online.”
Understand what they secretly believe
This is key. What does your target audience secretly believe to be true? So much so, that when they see the message they believe being shared online, they feel so happy to see it online they absolutely have to share. These unspoken beliefs drive viral sharing. Find what your audience thinks but rarely says out loud.
“Based on the target audience we’ve identified, identify 10 beliefs they likely hold but rarely express publicly. For each belief, rate how strongly they probably feel about it (1-10) and how shareable a piece of content supporting this belief would be. Ask me which I like the most, which scores I agree with, and which you should expand on, before helping me develop content that taps into their strongest, most shareable beliefs. Don’t create the content. Wait for the next prompt.”
Get ideas for content
Now you have set the foundations and defined the beliefs, get the ideas. Take your audience, their motivations for sharing and secret beliefs and turn them into ideas for angles of posts. The best viral content taps into emotions, breaks patterns, or provides unexpected value. Your ideas should do at least one of these things.
“Using what we’ve discovered about this target audience, their beliefs, and sharing motivations, brainstorm 15 specific content ideas that could go viral. For each idea, identify which emotion it triggers (surprise, joy, outrage, etc.), how it connects to my brand’s message, and why someone would feel compelled to share it. Then ask me to select my favorite 3 ideas to develop further.”
Create the content
Expand on the ideas to create the content. Tell ChatGPT the platform and the format. Set some parameters. Share examples of your vibe and tone of voice. Viral content looks effortless but requires careful planning. The execution separates the winners from everyone else.
“I want to develop idea number [X] for [platform]. My brand voice is [describe tone and style] and here’s an example of content that performed well for me: [paste example]. Create a detailed outline for this content including: a powerful hook that creates an information gap, the main points to cover, specific phrases to use that align with my audience’s language, and a strong call to action. Include suggestions for visuals or multimedia elements that would enhance shareability.”
Build viral campaigns: ChatGPT prompts for marketing that spreads
Viral marketing isn’t random. It’s engineered with precision and deep understanding of human psychology. Understand your target audience to know who you’re really talking to. Figure out their true motivations for sharing content with others. Unlock what they secretly believe but rarely say out loud. Generate ideas that tap into these insights, then create content that demands to be shared.
Start with one prompt today. Test what works. Analyze the results. Then double down on what spreads.
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