Your LinkedIn success depends on more than just your posts. You need to write good comments. Without playing the commenting game, you’re just broadcasting away, missing out on connection. You wouldn’t show up to a party and talk loudly at everyone, without asking questions or hearing what they had to say. So don’t do it on LinkedIn.
Most business owners schedule posts and hope for the best. But by neglecting strategic commenting, they miss a simple way to get their name in front of potential clients who are already engaged and interested in their niche.
Strategic comments on posts by accounts larger than mine played a huge role in growing my LinkedIn to nearly 40,000 followers in 12 months. Here’s the playbook for comments that you can follow. Multiply your reach faster than you think when you leave the right comments in the right places.
Why comments matter more than you think
The right comment under someone else’s post gets seen by their entire audience. The algorithm rewards engagement. Don’t leave free visibility on the table. Your ideal customers are already hanging out in comment sections of accounts bigger than yours.
Leave high energy comments that champion others
Everyone loves genuine enthusiasm. When you show up with positive energy to champion someone’s work, they notice and remember. These connections build over time into meaningful relationships that benefit your business. The person you’re supporting will remember you showed up.
Please, I’m begging you, avoid the generic “great post!” comments that plague LinkedIn. Instead, mention specific points that resonated with you. Share how their insight changed your thinking or approach. Make them feel seen. According to LinkedIn data, posts with 5+ comments are distributed to 4x more people than posts with fewer comments. Your high-energy comment makes their content go further too.
Further the message with your unique perspective
The best comments build on the original post. Add your perspective, share a relevant story, or expand on a point they made. This positions you as someone who adds value, not just noise. You want to further the message of the post. Take what they’ve shared and connect it to your expertise.
A simple “This reminds me of when I…” followed by a quick story puts your knowledge on display for an audience already interested in the topic. When your comment adds more weight to the original post, readers will click your profile to learn more.
Tag relevant connections strategically
Bring more people into the conversation. Tag someone who would find the post valuable, adding why you thought of them. This positions you as a connector and adds another dimension to the discussion. Don’t tag randomly. Choose people who will genuinely appreciate the content and might add their own insights. Explain why you’re tagging them so it doesn’t seem spammy.
Growing your LinkedIn following depends on creating meaningful connections that share valuable ideas with the right people, and LinkedIn’s algorithm favors posts with multiple high-quality interactions. A simple “This made me think of you because…” shows thoughtfulness. It’s an easy win.
Share your strong beliefs on the topic
Taking a stand that aligns with your brand values attracts like-minded people. Your dream clients will find you through comments that show what you stand for. Don’t be afraid to express a clear opinion that reflects your unique perspective.
Your comment might be the first impression someone has of you. If you build websites for coaches, share your belief about why most coaching websites fail to convert visitors. If you help founders create systems, explain why certain approaches work better than others. Personal stories can generate up to 40% more engagement on LinkedIn. You win by being more you.
Make your comments work harder for you
Stop leaving “great post!” comments and start approaching each interaction as an opportunity to showcase your expertise. Show up where your dream clients are already engaged. Share genuine enthusiasm, add unique perspectives, connect others strategically, and stand firm in your beliefs. Make it your goal to leave five thoughtful comments each day on posts by accounts larger than yours. Track which ones lead to profile views and connection requests.
The relationships you build through meaningful content and engagement will grow your network. Your next big opportunity waits in the comments section of someone else’s viral post.
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