You’re neglecting your biggest source of potential customers. Spending hours building your company means zero time for social media. Meanwhile, other founders land speaking gigs, press features and investor meetings through LinkedIn. The difference isn’t luck.
Most founders waste chances to grow their influence. They schedule basic posts and hope something sticks. Their profiles fade into nothing while competitors win big. It’s time to change that.
Build real influence on LinkedIn: 3 steps founders can’t ignore
Make your profile irresistible to dream customers
Your LinkedIn profile works like a landing page. When someone discovers you through a post or comment, you have seconds to show them what you do and how you help. Skip the corporate jargon and impersonal bio.
Add your three key services in the services section at the top of your profile and make them specific to what you do. Pick the wins that prove you deliver. Next, grab their attention in the first line of your about section. Break up walls of text into short chunks. Give profile visitors a reason to hit follow or send a message.
The founders crushing it on LinkedIn get specific and value-focused. Instead of “founder & CEO”, they write “I help B2B SaaS companies hit $1M ARR in 6 months.” Rather than listing job duties, they showcase client results: “Scaled 5 startups to acquisition, average exit $25M.” Make your profile impossible to scroll past. You have results to share, so use them.
Turn daily wins into content that attracts deals
People follow founders who share proof, not promises. Take your biggest client success stories and break down exactly what changed. Show the specific steps that led there. Include numbers that demonstrate the transformation. Let someone see that it’s possible for them. Make them grateful they saw your post.
Tell stories about scaling teams, launching products, or building something from scratch. Take your challenges and turn them into content gold. Let potential investors and partners see what you create. It’s not bragging when you share the step by step, so someone else can do it too.
Screenshot the email that changed everything. Post the pitch deck slide that won the deal. Highlight the analytics that show product-market fit. Turn your everyday wins into content that builds your authority and attracts opportunities. Sharing real stories gives people the answers they are looking for. And you’re the hero providing them.
Write comments that make people want to work with you
Comments build influence faster than posts. Find 20 accounts that serve your target market. Save their profiles in a bookmark folder. Spend 15 minutes each morning adding real value to their posts. Share your experience solving similar problems.
Push conversations forward with something meaningful. Add links, share a story, show yourself off as someone that knows and cares. Respond to other comments on that same post. Build genuine connections through thoughtful discussions. Stay in your lane and focus on your expertise. You don’t need to go further afield.
When someone posts about scaling challenges, share the three things that doubled your MRR. If they ask about team building, explain how you make yours feel valued. Add specifics that showcase your knowledge without one-upping the original poster. Turn comments into mini sales pitches for your expertise, adding value the entire time.
Level up your LinkedIn game and grow your business
Stop hiding behind paid ads and SEO and start showing up properly on LinkedIn. You increase your surface area for luck, and it’s way more fun. Write a profile that commands attention. Share proof through client results. Build influence one thoughtful comment at a time.
Your ideal investors, partners and customers are already on LinkedIn. Show them what you can do. Small changes to how you show up online mean major results for your business. Anything is possible.
Read the full article here
