Amareen Dhaliwal, MD, MPH. EdTech advocate at AEG and Co-founder at ANHCO Life Coach Certification.
Research shows that life coaching is growing and is expected to reach $5.79 billion in revenue by 2030. Having entered into the business inspired by a health coach myself, I wanted to share how entrepreneurs can use various coaching techniques to succeed in a world full of rapid shifts, increasing competition and changing customer requirements.
1. Daily Micro-Check-Ins
Managers should keep their teams motivated through frequent check-ins. According to a Gallup Workplace Report, those who felt supported by their managers were about 70% less likely to experience burnout. Entrepreneurs can copy this by making 60-second Slack or text check-ins in the morning that include:
• Goal: State the day’s top task.
• Blockers: Flag immediate hurdles.
• Progress: Confirm any delivered milestones.
This format can ensure alignment, minimize missed details and build momentum, duplicating how coaches offer constant support, fostering better cooperation and quicker problem-solving.
2. Personalized Video Summaries
Life coaches provide feedback with short video messages at times. Entrepreneurs can do the same to share a minute’s happenings or product demonstrations with the team. These two- to three-minute clips should describe next steps and achievements while using video to convey information instead of lengthy emails.
The benefits may include:
• Tone And Nuance: The appropriate energy and positivity from videos can make it easier to get buy-in.
• On-Demand Reference: Team members can rewatch clips to get information instead of repeating questions.
• Real-Time Motivation: Just as coaches can enhance the patient’s spirit, personal acknowledgment can boost engagement and commitment.
3. High-Level Performance Dashboards: Integrated Data
Management coaches sometimes use sleep scores or nutrition logs to track progress. Similarly, entrepreneurs can track deliverables through weekly dashboards showing actual versus planned results. Harvard Business Review points out that data-driven teams can more efficiently spot and fix problems, minimizing project overruns.
You can implement this approach by sharing:
• KPIs: Note-specific outcomes (leads, conversions, features launched).
• Frequency: Display dashboards every Friday for instant feedback.
• Action Steps: Hold short meetings to address issues before they escalate.
This is the same way coaches review goals based on the current situation, improving progress rather than waiting for a quarterly review.
4. The Whole-Brain Way To Managing Clients And Staff
Coaches work on the client’s emotions, mind and body, since individual issues can affect performance goals. Entrepreneurs can do “client health checks” by holding five-minute calls and using brief surveys to gauge user satisfaction and unearth possible issues.
This can help with:
• Reduced Churn: When small frustrations are handled early, clients may be less likely to leave.
• Cross-Selling And Upselling: Proactive outreach can reveal new pain points that existing services could solve.
• Team Well-Being: Managers ask employees about workload issues, showing empathy as coaches do with their patients.
5. Every Goal Should Be Related To Purpose
According to Dr. Thomas Insel, people, place and purpose are essential elements of a good life. Life coaches use this principle by linking client goals to core values. Entrepreneurs can ensure every project aligns with a larger purpose—the brand’s value to customers, a social mission, or the brand’s story. This can add significance to the entire process.
Begin each strategy meeting with the question, “How does this relate to our why?” It reflects how coaches prompt clients to examine their core values. If employees see the connection, they can invest more effort and develop new ideas.
6. Embed Coaching Methods Into Company Culture
Harvard Business Review noted that organizations investing in coach-like leadership styles can see better retention and innovation. To do this, entrepreneurs can:
• Train managers. Show them how to look for solutions and focus on the positives.
• Host “coaching circles.” Small internal groups hold each other accountable, share wins, and problem-solve.
• Encourage curiosity. Instead of blame, learn from outcomes: “What can we learn from this result?” This approach mirrors how coaches guide clients toward self-discovery.
7. Specialized Coaching
Financial coaches analyze financial statements and funding. Wellness coaches address burnout. Specialists such as women-in-tech or remote-leadership coaches tackle operational issues unique to certain niches. Consider offering employees coaching in niche aspects that support your organization to ensure relevant and timely advice—just as a particular life coach must understand a client’s specific aims.
8. Mindfulness And Emotional Intelligence
Mindfulness lowers cortisol, enhancing mental sharpness. One way entrepreneurs can replicate this is by having teams do five-minute weekly “calm sessions” and practice deep breathing or reflection. This may offer enhanced focus and less conflict.
9. Build Accountability Systems To Prevent Burnout
Burnout can reduce performance, raise absenteeism and accelerate turnover. Coaches often rely on S.M.A.R.T. goals, journals and frequent status reports.
Entrepreneurs can adapt this by:
• Setting Achievable Milestones: Recognize limits and capacity.
• Using Progress Trackers: Maintain shared docs for each objective to track accomplishments.
• Scheduling Rest Intervals: As coaches recommend, enforce “no-work” times to protect energy.
This moderate ambition can foster sustained output rather than short, intense bursts followed by crashes.
10. Publicly Celebrate Successes
It’s beneficial to share micro-coaching victories on LinkedIn, Twitter or Slack to normalize improvement and openness. By revealing short status updates (like a new sales tactic derived from a collaborative meeting), leaders can reinforce a learning culture and leadership credibility.
This can help with:
• Employer Competitiveness: People want to join organizations that are open-minded.
• Customer Confidence: Clients appreciate brands that invest in progress.
• Investor Appeal: Public accountability ensures decisions stem from real insights, not guesses.
This parallels how coaches often motivate clients to celebrate progress and reinforce future follow-through.
Conclusion
Life coaching techniques—daily check-ins, personal videos, purposeful goal setting and solid performance metrics—provide powerful frameworks for entrepreneurs navigating constant market shifts. The synergy between coaching principles and entrepreneurship can promote engaged teams, improve client satisfaction and foster a culture of continuous improvement. Through consistent accountability, data-based adjustments and meaningful mission alignment, founders can thrive in an environment that demands innovation, resilience, and human-centric leadership.
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